Brand Marketing during Covid times.

While most of the world is advised to stay at home during these days, every single digital platform has reported a sharp increase in consumption of digital content. Users across the globe are spending more time on their phones, on Facebook, Google, Instagram and Snapchat, than EVER before. Yet at the same time, I see a lot of brands reducing their spends on advertisements citing the current economic situation - which may make sense for some brands; but if you're conscious brand, you'd think differently! Ad spends during this time, should not [Read More]