The very 1st organic result on the 1stSearch Engine Results Page (SERP) sees about 32.5% of overall search traffic in terms of clicks. The 2nd search result sees 17.6%, while the 7th result only sees 3.5%.
This implies that if the web links to your financial services or banking products are not present among the the Top 2 search results of Google, you automatically miss out on 50% of the clicks.
As per a 2021 study, it was found that 90% of the users click on Organic search results whereas 10% of the users go for the 'Sponsored' links on top of the Search Results page. Digital marketing is not just about Google and Facebook ads. Our digital marketing strategy is designed keeping in mind the business goals of the financial institution or banking service.