What is Local SEO and why is it important?
Local SEO primarily refers to the process of 'optimizing' your web presence to attract website clicks from relevant local searches.
With approx 3.5 billion searches on Google every day, Google dominates the search engine market with a whopping 92.8% share. If your business is not on the 1st page of Google, you miss out on 90% of the clicks. Going further, if your website is not in the Top 2 search results of Google Search, you miss out on another 50% of the total clicks that happen on the 1st page. This in itself must give you some clarity on the importance of a Local SEO strategy for your business.